About

Tate / cummings

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tate / cummings was established with the core belief that the symbiotic relationship between the board, staff and suppliers is essential to the individual success of all three components: where the group succeeds so does the individual.

tate / cummings provides consulting and professional services to board members and staff of trade associations, nonprofit organizations and professional societies, as well as the suppliers who serve them. We listen, consider, connect and act; delivering results, revenue and peace of mind to the greater association community.

CUMMINGS

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Having been steeped in a brew of Association & Nonprofit Management and Consumer & B2B Branding, Marketing, Public Relations and Sales for more than 25 years, Cummings will take your situation, let it percolate, then provide you with a set of recommendations that may not always be what you want to hear but will always be what you need to know. And if he can’t execute on the recommendations himself, he will find you someone who can.

Contact Michael Cummings
e mcummings@tatecummings.com
p 646/241/7748
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TATE

tate
People often ask, “Is Tate the one with the brilliant ideas or the one who pays the bills?” (Tate would argue, by the way, that paying the bills and having brilliant ideas are not mutually exclusive). Regardless, Tate prefers to stay behind the scenes and let Cummings run front of house. But make no mistake about it: Tate knows associations and their suppliers and anything Cummings can’t do, Tate can. And possibly better.

Contact Karen Tate
e ktate@tatecummings.com
p 646/241/7748

Thought Leadership

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With a unique background that includes marketing and communications for corporate clients, as well as traditional branding, tate / cummings frequently offers insights on a diversity of topics. Following are some recent articles penned by – or including insight from – tate / cummings staff.

Work For Good / published August, 2016
Managing Your Nonprofit’s Employer Brand

Association Career HQ / published July, 2016
5 Strategies to Boost Talent Recruitment

Associations Now Magazine / published March – April, 2016
Michael Cummings: How I Got Here

NYSAE: In View / published April, 2016
Active Shooter at Your Meeting: What Do You Do?

Associations Now Plus / published March 15, 2016
Making the Most of an Unexpected Marketing Opportunity

Associations Now Plus / published February 23, 2016
Member Retention Tactics: Low Investment, High Impact

In View / published January 2016
To Call or Not to Call

Associations Now Plus / published November 16, 2015
Getting Selected: 8 Tips for Crafting Engaging Learning Sessions

In View / published November 2015
Creating an Employer of Choice Association

Associations Now / published July-August 2015
Hire Power – Finding Employees That Match Your Needs

Associations Now Plus / published May 21, 2015
Help Wanted: Find Your Next Marketing Communications Star

Associations Now Plus / published December 8, 2014
The New Skill Set for Association Communications Professionals

Associations Now Plus / published December 1, 2014
The Power of Short-Term Projects for Volunteer Engagement

Associations Now Plus / published September 15, 2014
Behind the Glassdoor: Managing Your Employer Brand

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Speaking Engagements

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Currently serving on the Executive Committee of ASAE’s Communication Section Council, Michael Cummings is known in the industry for crafting, organizing and delivering compelling live content. Whether speaking or moderating, he packages topical content, exciting speakers, and unique formats to deliver powerful messages to highly engaged audiences.

Some recent engagements include:

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ASAE’s Annual Meeting: Hot Trends in Social Tools

2013

ASAE’s MMC: Brand Pivot

2012

International Hotel, Motel and Restaurant Show: B2B Social Media

2012

New York Society of Association Executives (NYSAE): The Brand Advantage

2011

NYSAE: The Rebrand: Relaunch, Protect and Measure Your Brand

2010

Support Center for Non-Profit Management: Communicating the Good We Do

2010

NYSAE: Today’s Fundraising Challenges and Opportunities

2010

NYSAE: Internal Communications for HR, Legal and Operation

2010

NYSAE: Building Your Personal Brand

2010

NYSAE: Facebook for Success

2009

NYSAE: Public Speaking

2009

NYSAE: Creating and Promoting a National Event-Panel Moderator

2008

NYSAE: Rebranding your Association

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