Off Label Use

Off Label Use

“Innovation” was the flavor of the month a few years back. There was a big rush to create innovation departments and generally try to capture something thats very nature resisted capturing. So, at the end of the day, a lot of companies abandoned “innovation” and revisited “creativity” – which most companies have issues with, as […]

Some Tips from MMC 2014

Some Tips from MMC 2014

Just came off 3 days in Washington, D.C. for ASAE council meetings and the 2014 MMC Conference #MMCCon where I enjoyed seeing old friends, making new friends and presenting on some of the latest legal wrinkles for social media, particularly as we begin to communicate visually. Much thought provoking content as well as many cool, practical […]

Social Media: Too Many Cooks?

Social Media:  Too Many Cooks?

More than 150 registrants for ASAE’s Annual MMC Conference responded to a marketing and communications survey. In it, I posed the question, “How many people including staff, volunteers and contractors contribute to social media for the organization?” The results were pretty amazing: 50% cited 10 or more people and 10% cited 20 or more people! […]