5 Essential Skills for Communications Professionals

5 Essential Skills for Communications Professionals

T/C recently completed a research project for a professional association on the evolving responsibilities of the association communications professional. Following is the “dream quintet of skills” that many employers are seeking in communications professionals. Writing This remains paramount among the skills sought in communications professionals and is, sadly, harder and harder to find in candidates. Many […]

15 in ’14: Part IV: Andy Warhol Would Have Loved Twitter

15 in ’14: Part IV: Andy Warhol Would Have Loved Twitter

Twitter Andy Warhol would have loved Twitter. He would have loved having followers, particularly if there was an impact on his brand – and revenue. He would have loved following celebrities – both those he knew personally and those he did not know. He would have loved the empty shout outs of a public tweet […]