MMC 2015 – Part 2

MMC 2015 – Part 2

I assembled a crackerjack panel of association executives to participate in my recent session at ASAE’s MM&C (Marketing Membership Communication) Conference, “The Evolving Role of Communications in Associations.” The group had some fascinating insights, which I have captured, below: Bill Cramer, Communications Director, International Bridge, Tunnel and Turnpike Association Bill works for a small staff association […]

MMC 2015 – Part I

MMC 2015 – Part I

Attending ASAE’s MM&C (Marketing Membership Communication) Conference is always interesting. As the Vice Chair of ASAE’s Communication Section Council, I always pay attention to the perception of communication and it always amazes me that it is always the red-haired stepchild when compared to the sexier “marketing.”  This year was no exception: the key note speaker delivered […]