Creativity and Budgets

Creativity and Budgets

In late March I was privileged to be a part of AICPA’s and State CPA Societies’s annual meeting on marketing and communication trends. For two days we discussed the challenges and potential solutions for CPA societies as we navigate the ever-changing waters of marketing and communications trends. On day-one, I workshopped the group on “Jumpstarting […]

5 Essential Skills for Communications Professionals

5 Essential Skills for Communications Professionals

T/C recently completed a research project for a professional association on the evolving responsibilities of the association communications professional. Following is the “dream quintet of skills” that many employers are seeking in communications professionals. Writing This remains paramount among the skills sought in communications professionals and is, sadly, harder and harder to find in candidates. Many […]

Off Label Use

Off Label Use

“Innovation” was the flavor of the month a few years back. There was a big rush to create innovation departments and generally try to capture something thats very nature resisted capturing. So, at the end of the day, a lot of companies abandoned “innovation” and revisited “creativity” – which most companies have issues with, as […]