Energizing Your Educational Session Descriptions

Energizing Your Educational Session Descriptions

For most meeting attendees, educational sessions are the reason they have registered for the show. Frankly, compelling session descriptions could help make or break attendance goals. Yet harried meeting teams struggling to meet deadlines often sacrifice captivating copy and just need to get the program done. Here are 5 tips we consult when writing educational […]

15 in ’14 – Part I: Famous for 15 Minutes

15 in ’14 – Part I: Famous for 15 Minutes

Famous for 15 Minutes: As technology advances, I often think of Andy Warhol. His oft quoted “In the future everyone will be famous for 15 minutes,” has, more or less, arrived although perhaps it needs an adjustment: “Today, anyone can be famous for 15 minutes.” Fame Breeds Devotion When Warhol died in 1987, reality television […]