Will New York Sports Club Go the Way of Crumbs?

Will New York Sports Club Go the Way of Crumbs?

Town Sports International Holdings, Inc., the publicly traded company that owns and operates the New York Sports Club (as well as the D.C., Philadelphia and Boston) brand of gyms has gone from 523,000 members as of fiscal year close 2011 to 488,000 as of Q2 / 2014. Where did those 35,000 members go? Probably CrossFit […]

Micro-Volunteerism

Micro-Volunteerism

Another ASAE Annual Meeting has come to an end! Andy Steggles and I worked with our session attendees to identify a dozen “Hot Trends in Association Social Tools” including Measuring Social, Content Marketing, Talent Identification and Employer Branding and found that one of the hottest discussion topics was Social Volunteering. We all know that the […]