15 in ’14: Part IV: Andy Warhol Would Have Loved Twitter

15 in ’14: Part IV: Andy Warhol Would Have Loved Twitter

Twitter Andy Warhol would have loved Twitter. He would have loved having followers, particularly if there was an impact on his brand – and revenue. He would have loved following celebrities – both those he knew personally and those he did not know. He would have loved the empty shout outs of a public tweet […]

Social Media: Too Many Cooks?

Social Media:  Too Many Cooks?

More than 150 registrants for ASAE’s Annual MMC Conference responded to a marketing and communications survey. In it, I posed the question, “How many people including staff, volunteers and contractors contribute to social media for the organization?” The results were pretty amazing: 50% cited 10 or more people and 10% cited 20 or more people! […]

MM&C Conference

MM&C Conference

Did you hear the one about the CFO of the publicly traded retailer who tweeted confidential information to his followers before it was released? How about the one about the airline communications staffer who tweeted a nude photograph from the airline’s Twitter account? Unfortunately, these are not isolated incidents and some version or another occurs […]